Embargo Is Lifting So Late
BY THOMAS BACON – ON APR 22, 2019 IN SR ORIGINALS
Thor Iron Man and Captain America in Avengers Endgame
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https://screenrant.com/avengers-endgame-review-embargo-date-time-late-why/
The review embargo for Avengers: Endgame is surprisingly close to theatrical release - but that's not a bad thing. It's often assumed late review embargoes are a bad sign for a film; they tend to indicate that a studio isn't confident their film will receive a good reception from critics, and are thus attempting to ensure negative reviews have a minimal impact on the opening weekend.
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But Marvel Studios nor their fans don't really have any reason to worry. If any film was going to be critic-proof, it's Avengers: Endgame, the culmination of over a decade's worth of blockbuster hits. The film was reportedly well-received by test audiences, and it's projected to shatter the all-time worldwide opening weekend record by bringing in more than $800 million in its debut. In a year packed full of event movies like Star Wars: The Rise of Skywalker, Frozen 2, and The Lion King, this is potentially the biggest beast of them all. Which begs the question why, three days before the first US screenings, Marvel has kept the review embargo so close to theatrical release.
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